A WOMEN'S clothing shop has launched a recruitment drive for workers aged over 50.
Penny Plain has shops in Newcastle and Yarm, east Cleveland.
Managing director Nick Oliver said: "Our customers want to know that staff at Penny Plain understand them.
"The best way for us to do that is to employ women who fit our customer profile."
As part of the recruitment drive, Christine Kerr, the co- founder of Penny Plain, will be one of the speakers at Newcastle JobCentre's 50+ event.
It will be held on November 24 at Durham County Cricket Club.
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