An initiative is being launched in Hartlepool today to try to reduce accidents and make the town's roads safer.

The Responsible Driver Campaign is the idea of Mayor Stuart Drummond who is urging people to sign up.

It involves safety-conscious motorists setting a good example to others by displaying a sticker on their vehicles bearing the slogan "I'm Sticking to the Limit. Are You Behind Me?"

Mayor Drummond said: "Accident figures have fallen considerably compared to ten years ago, but they still cause me great concern. I'm sure we can reduce them even further with a little effort from all of us.

"This campaign is not just about speed, but about being a responsible driver at all times."

As well as watching their speed, drivers are also being asked to stay within drink-drive limits, give way to pedestrians at or near recognised crossings, take extra care near schools, abide by local parking restrictions, and use car parks wherever possible.

They are also being asked to be courteous and show patience to all other road users, particularly the very young and elderly, never use a mobile telephone while driving, and wear a seatbelt at all times.

Last year, the most recent full year figures available, there were 237 personal injury accidents resulting in 324 casualties. Of these, one person died, 44 were seriously injured and 279 were slightly injured.

Paul Watson, road safety officer at Hartlepool Borough Council, said: "We have a number of tried and tested schemes that we use to try to reduce casualties on our roads, but we are always looking for something new and innovative. This campaign enables drivers to do their bit, and I hope they support it."

The campaign has won the backing of the Cleveland Safety Camera Partnership.

Mick Bennett, from the campaign, said: "We just want drivers to slow down, and if this campaign helps to achieve that, then we will be delighted."

Drivers can obtain their vehicle stickers by filling in leaflets that are available from libraries, community centres and council buildings and returning them to the road safety unit at Bryan Hanson House. Alternatively, they can contact (01429) 523590.