AN INITIATIVE to attract new people into farming was launched at the Royal Smithfield Show.

Fresh Start was formally announced by Sir Don Curry, the Government's chief independent farming adviser, and Lord Whitty, Food and Farming Minister.

Sir Don, who farms in Northumberland, said it was an exciting time to build a career in farming.

"The whole sector is going through changes which I believe create real opportunities for young people with bright, innovative ideas, as well as those already in the industry," he said.

"All farmers will need to adapt to the changes in some way and make choices about the future direction of their business. Fresh Start will help them do that."

Lord Whitty said the future of farming depended on many things, not least the need to attract skilled and enthusiastic people to the industry.

"At the same time we should not neglect those who are considering career change or retirement," he said. "Fresh Start will provide much needed advice and sign-posting for appropriate services, for people starting their farming career, seeking to change and diversify or who are planning to withdraw from active farming."

The initiative focuses on how farming can attract new entrants with energy, enthusiasm and the right technical skills.

A short practical guide has been produced to direct people to the many sources of advice and support available for new entrants.

A new booklet will encourage farmers to think about how they might respond to CAP reform, whether it means expanding their business, diversifying into other activities or leaving the industry.

A resource pack has been produced for professional agricultural advisers to help in discussions on farmers' retirement options.

Other areas of support for new entrants are also being explored, including mentoring, and matching new entrants to farmers leaving the industry.