WHEN Zara Sutton tried to dye her hair, she never imagined the result would be anything like this.

A reaction to the dye left her face and eyes swollen, and 15-year-old Zara needs steroids and antihistamines to treat it.

Within days of using the non-permanent dye, Zara needed medical attention.

Now manufacturer Procter and Gamble has promised to pay for a dermatologist to investigate the cause of her reaction.

Zara, of York, used the £3.99 Clairol Lasting Color product, which is designed to provide "rich, natural-looking colour".

Its formula is ammonia-free and described as gentle. The colour is intended to wash out after 24 shampoos.

Zara's mother, Sharon, said: "It got so bad we took her to the doctor, and now she is on a course of antihistamines and steroids.

"It was a terrible shock for all of us. The doctor told us it is a severe allergic reaction and eventually it will get better."

Zara said: "It is really sore and it stings a lot. The doctors told me it should start to get better this weekend, but it was a horrible way to start the new year. It has definitely put me off dyeing my hair ever again."

A Procter and Gamble (P&G) spokeswoman said: "We are sorry to hear about Ms Sutton's reaction. Hair colourants are safe consumer products. However, in rare instances, some people can become sensitive to a particular ingredient.

"We will refer Ms Sutton to a conveniently located dermatologist, who will carry out patch testing at P&G's expense to help determine the cause of her sensitivity."