PLANS to cut ITV regional programmes are based on flawed research, according to a North-East regional screen agency.

Northern Film and Media (NFM) has called on regulator Ofcom to think again "before clearing the way for such devastating and uncalled-for cuts".

The agency, which is based in Newcastle, disputes claims that regional programmes are unvalued, unwatched and too expensive for ITV to make. It said the research used to reach these conclusions was flawed.

The row has been prompted by Ofcom's recommendation to halve the number of regional non-news programmes on local stations such as Tyne Tees.

The proposals have been condemned by programme-makers and unions.

The NFM research showed that regional non-news programmes were popular with viewers. They often achieve higher ratings than the network's average in the same time-slots and are particularly popular with viewers over 55.

It revealed that 67 per cent of viewers surveyed watch regional non-news programmes. Ninety-four per cent believed it was important for broadcasters to provide programmes that reflect the needs of the region.

Fifty-three per cent said the amount of non-news programming on Tyne Tees was about right and 29 per cent said there was not enough.

NFM chief executive Tom Harvey said: "Regional programming provides a living and a voice for local people.

"We would urge Ofcom to listen to what viewers and the ratings tell them."

Published: 01/02/2005