POLITICAL parties are being warned that they have to listen to the over-55s - or risk losing the forthcoming General Election.
Almost two-thirds in that age group across the North-East and North Yorkshire say they will cast their vote when the nation goes to the polls.
But only a third of 18 to 54-year-olds say they will definitely taking part in the ballot, according to a survey by Age Concern.
The charity has warned that the views of the over-55s must be heeded - as it will be the older generation which decides who gets power.
Director-general Gordon Lishman said: "The political parties cannot afford to take the votes of the over 55s for granted.
"If a decisive blow is struck at the General Election, it will come from the older voters who can be relied on to turn out, but are increasingly prepared to switch their vote."
Although age does not determine which party people will vote for, the survey showed the opinions of the over-55s in the North-East and North Yorkshire united around key areas of concern.
They want the Government to focus on pensions, health, the economy, public services and tax.
Mr Lishman said: "Political parties must wake up to the fact that unless they address the demands and concerns of older people, they will not keep or attract their vote."
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