If you've picked up a paper this morning, you wouldn't have failed to notice that Apple have released its latest gadget, the iPad tablet.

It was so important it even made the front page of The Northern Echo.

I'm not going to talk about the technology – it looks like a big iPhone to me and I can't help thinking of the Trigger Happy TV sketch with the massive phone when I see pictures of people holding it: “HELLO!!! No, I'm at an IT conference. Yeah, it's rubbish.”

What puzzled me most though, was that considering this was Apple's biggest announcement for years, and they knew pictures of the press conference would be on millions of web pages, news programmes, magazines and newspapers across the world, why on earth did chief executive Steve Jobs look so scruffy?

I mean, he won't be short of a few bob will he? Baggy black jumper and scruffy jeans with no belt – he looked better dressed for repainting the spare room than for unveiling the most talked about gadget since, well since the iPhone.

I know Apple want to give off an image of relaxed and trendy rather than stuffy and formal, but come on Steve, what harm would a belt do?