JUST when I thought he could not become any more unpopular at Newcastle United, Mike Ashley seems to have done it.

His latest idea, to sell off the name of St James’ Park to the highest bidder, is absolute madness. Even Freddie Shepard knew this was a no-go area.

It just shows how out of touch with the fans Ashley is. There are some things that money can’t buy, and this should be one of them.

Newcastle United play at St James’ Park and they’ll still be playing there long after Mike Ashley has moved on to ruin some other football club.

Paul Kane, Darlington The renaming of St James’ Park seems to be causing quite a stir among its fans.

The alternative is quite simple. After all the carryings on, why don’t they just drop the ‘St’ and replace it with ‘Sid’?

Tom Seale, Middlesbrough