FREE parking is being offered at four of Redcar and Cleveland Councils long stay car parks from Saturday.
Signs advertising the offer are being erected at the sites on Fishermans Square and Kirkleatham Street, Redcar and Belmont House and Walkers Row in Guisborough.
The Council's Cabinet Member for Highways, Transportation and Planning Councillor Mary Lanigan believes the move will be welcomed by both shoppers and retailers.
She said: "We believe that the provision of free Saturday parking will make Redcar and Guisborough a really popular summer destination.
"It'll certainly be a cheaper, more attractive shopping destination, which can only benefit local retailers and residents in these current difficult times."
The Council believes the latest initiative will build on existing free Sunday parking.
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