Bono probably wasn't talking about breakfast cereal when he wrote I Still Haven't Found What I'm Looking For.
Or perhaps he was. Because, perhaps like me, he knows what would make the perfect cereal, but he just can't find it. I'm not mates with Bono (yet), but I reckon if I was, he too, would share this long running desire for a cereal which ticks all the boxes.
In fact, I reckon he was talking about cereal-based products when he wrote One, but it just didn't scan as well as “One love”.
The annoying thing is, my perfect breakfast cereal DID exist, for a few heavenly months. Then it disappeared, never to be seen again.
This is what I want and don't want from my cereal: 1) I don't want it to taste like rabbit food – that's why I hate muesli and struggle (physically) with All-Bran.
2) It can't be too sweet – that's where Cruncy Nut Cornflakes (CNCs) fall down. They turn the milk too sweet.
3) It can't be too bad for you – save the things like Coco Pops for weekends, when you're allowed bad stuff.
4) It has to be quick – don't even get me started on porridge.
5) If possible, it should contain some fruit and/or nuts. Fruit is good for you, so I'm told.
6) It must retain its crunchyness for as long as possible. Cornflakes and Weetabix are the main offenders here.
7) It can't be too expensive. Posh cereals just aren't practical week-to-week.
And that is all I ask for. Not much.
A couple of years ago Sainsbury's brought out, what I thought, was the most beautiful Frankenstein cereal I have ever had the pleasure to share a morning with. It's name, ingeniously, was Crunchy Nut Branflakes.
CNBs were phenomenal. Long-lasting crunch, flavour, sweetness – they had it all. Buy a bag of sultanas and I was in heaven.
Then, CNBs vanished as quickly as they appeared. I simply can't believe they weren't popular enough. I bought dozens of packets.
The Northern Echo has always been a campaigning paper – so what about a 'Bring Back CNBs' campaign?
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