A SERIES of saucy postcards are the latest weapon being used to tackle the spread of the hepatitis C infection.
The eye-catching images are aimed at younger people who are more likely to pick up and read the advice.
A set of six cards have been created, along with a more sanitised poster, and will be featuring in health and youth centres across east Cleveland.
Terry Doyle, service user and carers co-ordinator at drug treatment unit the Albert Centre, in Redcar, believes the saucy images will reach the intended market.
He said: “We know for a fact that young people are looking at these cards and they are exactly the people we are targeting.
We are trying to get the message across that early diagnosis is vital.
“The sooner people start getting treatment, the less damage the infection causes to the liver.
“The important thing is that the information is out there and encouraging people to get checked out before it is too late. The infection is easily passed from person to person and ultimately it can lead to liver failure and death.
“This is about taking responsibility for yourself and other people around you.
“If we are getting the attention of young drug users the risque nature of the cards will bemore than justified.”
Despite popular misconception, the infection is not solely contracted by injecting drug users, but can be passed from something as mundane as sharing a toothbrush.
That is the message coming from staff at Lifeline, a Redcar- based drug treatment centre.
Centre drugs worker Barry Slater said: “Many people don’t realise how easy it is to catch this life-threatening infection.
Simply sharing a toothbrush with someone is often enough.
“We would encourage as many drug users as possible to be tested and we are offering them health products in an attempt to get their attention.
“The packs contain toothbrushes, razors, toothpaste and condoms – all of which are things that can help stop the transfer of the infection.”
For more information about hepatitis C, or to organise a test, call Lifeline on 01642-481032 or pick up one of the postcards.
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