New ground was broken on the Headline Game this morning when I had a point deducted for accusing TFM radio presenter Graham Mack of doing an impression of a cow.

The story was about scientists at Newcastle University claiming that giving cows names, and treating them like individuals, increases their milk yield.

After I'd explained the story, Mack The Knife made a strange "Mmm" noise as he considered his headline.

It sounded for all the world like a constipated Friesian - and I told him so.

For some inexplicable reason, that cost me a point.

He then gave himself another point for the hackneyed old headline "Have we got moos for you (yawn, yawn), even though we had the far better headline "Call your cow Pat."