Tomorrow morning's Headline Game on TFM will be about scientific research that allegedly shows that cows produce more milk if they are given names.
Scientists at Newcastle University say that by giving a cow a name and treating it as an individual, farmers can increase their annual milk yield by almost 500 pints.
We've thought long and hard about this headline because I'm 1-0 up on the week.
We're going for "Call your cow Pat."
Udderly brilliant!
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