The magic of the festive season will be arriving in the North East this weekend as the iconic Coca-Cola Christmas Truck Tour will be heading to the region. 

Under a canopy of twinkling lights and festive music, visitors will be able to enjoy fun, festive games and participate in a lucky dip with the chance to win exclusive Coca-Cola merchandise.

Residents will also experience a festive food truck that will serve up delicious seasonal tastes alongside an ice-cold Coca-Cola Zero Sugar.

Where is the Coca-Cola Christmas Truck Tour landing in the North East?

Coca-Cola has revealed the famous Christmas truck will be parking up on Sunday, December 1, at the Metrocentre in Gateshead (NE11 9YG) from 12pm until 8pm.

Bringing friends and family together to enjoy a magical moment of festive fun, the loved tour will this year support FareShare, the UK’s biggest charity fighting hunger and food waste.

Promising to be bigger and better than ever before and set in a magical winter wonderland setting, for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf.

FareShare works with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of 8,000 charities and community groups across the UK.

These groups include community centres, faith groups, homelessness shelters, refuges, and schools, all working hard to support people in need.

This year, the Coca-Cola Christmas Truck Tour focuses on the ambition to make kindness travel.

Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors from Gateshead to embrace their inner Santa and share an act of kindness with others during the festive season.

Florence Wheatley, marketing manager for Coca-Cola Great Britain Coca-Cola, commented: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.

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“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste.

"We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”

For those unable to visit the Coca-Cola Christmas Truck in person, from November, a promotion with Coca-Cola Zero Sugar and Coca-Cola Original Taste will invite fans to scan on-pack QR codes for the chance to win Christmas shopping vouchers.