A global fashion brand is set to reopen its store at a popular North East shopping centre after a major refurbishment.

River Island has announced the reopening of its Metrocentre store on Saturday, November 16.

And to celebrate the opening on November 16 and 17, customers can take part in experiential activations including a ‘Festive ticket hunt’ to win prizes and enjoy complimentary cookies while listening to in-store DJs.

The first 150 customers on both Saturday and Sunday to spend over £40 will receive a limited-edition tote bag and RI fragrance, while those who spend over £60 will receive a complimentary flower bouquet.

(Image: River Island) The upgraded store offers a spacious 17,000 square feet of design-led fashion, promising a fully integrated shopping experience.

(Image: River Island) This combines physical and digital elements, with interactive fitting rooms and the addition of self-service tills in the women's fitting rooms, allowing customers to complete purchases right there.

(Image: River Island)

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The newly renovated store will offer womenswear staples across clothing, footwear, and accessories alongside trend-led new season pieces and a dedicated denim zone.

(Image: River Island) Menswear will feature leisurewear, denim in various fits and washes, and a sophisticated range of smart apparel.

Kidswear will offer RI baby, mini, and older kids’ collections with highlights including Christmas partywear and everyday essentials.

The new interior has a contemporary loft feel, using brick, woods, and concrete floors, brought together with unexpected moments of discovery that River Island is known for, reflecting its in-house creative culture, one-of-a-kind quirks, and elevated offerings.

The Metrocentre store is the latest in River Island's fleet to be part of its optimisation plan.