A County Durham pet feed store has opened its third store in the region with the help of a celebrity guest.

The Feed Warehouse's new store in West Auckland welcomed more than 1,000 customers to its opening on Saturday.

Located on St Helen Way, it is the company's third warehouse in the Durham area with stores in Browney and Consett already in operation.

Janice Baker, mother of TV presenter Matt Baker, cut the ribbon on the new site. A representative from the family-owned company said: "We had the pleasure of Janice Baker opening our third store of The Feed Warehouse last Saturday."

(Image: The Feed Warehouse) Most read

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(Image: The Feed Warehouse) A TV star in her own right, Janice featured on her son Matt's show 'Travels with Mum and Dad' and works on the family's farm.

The company's website says "Our stores are customer friendly and we actively encourage you to come and have a browse.

"We constantly update stocks and try to offer new product lines as often as possible."