Fenwick is bringing a twist on ‘The Twelve Days of Christmas’ through its 2024 Christmas window display, with the help of Foggy, a determined partridge with a special Christmas wish.
The journey through Fenwick's festive display follows Foggy's quest to find Santa and make his pear tree grow.
Beginning in the broom cupboard of Santa's workshop, where the store’s hero tends to his struggling sapling, visitors follow Foggy's adventure through a series of enchanting scenes.
The story unfolds through Santa's design studio, where two turtle doves, three French hens, and four calling birds are hard at work.
Moving through to the secret workshop, Foggy discovers five golden rings in a dazzling display, before reaching Santa's private office, filled with six geese a-laying and seven swans a-swimming.
When is the launch of Fenwick's 2024 Christmas window display?
The iconic Christmas window, open for all to view from Monday, November 4 and throughout the festive season, has been reimagined by celebrated author and illustrator Chris Riddell.
It's also been brought to life by family-owned British design and production house, Propability.
Chris said: “When I was asked by Fenwick if I could transform one of my favourite Christmas carols into a Fenwick window series, I was intrigued by the process.
“I got to work and created a character ‘Foggy the Partridge’, who’s on a journey to make his Christmas wish come true.
“My drawings and narrative have been brought to life through brilliant 3D creatives and fantastic moving characters - with the support of traditional mechanical movement.
“I’m absolutely thrilled with what we have created and hope everyone enjoys the windows as much as I do.”
The tale reaches its crescendo as Santa's helpers spring into action - eight maids a-milking, nine ladies dancing, and ten lords a-leaping all pitch in to help Foggy's tree grow.
With a sprinkle of Santa's magic, delivered by eleven pipers piping, and celebrated by twelve drummers drumming, Foggy's Christmas wish finally comes true.
Tyrone Cano, head of Propability Ltd commented: "It was a privilege to produce this year's Fenwick Christmas windows for the flagship store in Newcastle.
“Having partnered with Fenwick for many years to produce seasonal windows and in-store displays, it was testament to our capabilities and relationship to collaborate for a project of this scale for the festive season.
“Furthermore, it was particularly special to be trusted with bringing Chris Riddell’s amazing characters to life and at the same time retaining a level of creative input for the environment these characters would be placed in.
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“We've had so much fun and as always it's been a pleasure to work with the Fenwick team."
Visits to the Christmas window will be soundtracked by a bespoke rendition of 'The Twelve Days of Christmas' created and performed by Tyneside band 'The Unthanks' in partnership with The Glasshouse International Centre for Music.
Through this year's display, Fenwick continues its commitment to supporting the local community with a partnership with Newcastle Foodbank.
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