A statue of Paddington Bear has been unveiled in a North East shopping centre.

The sculpture of the marmalade-loving bear was officially unveiled on October 7 as part of a UK and Ireland-wide trail celebrating the upcoming release of the film, Paddington in Peru in November.

Positioned on a bench in Sunderland's Bridges Shopping Centre, the statue quickly became a popular spot for selfies.

Sunderland is one of 23 locations participating in the trail, which sees Paddington statues popping up in cities, towns, and beauty spots.

The statue, showing Paddington in his red hat and blue duffle coat, holding a marmalade sandwich, has been warmly received by the local community.

Bridges Shopping Centre director Karen Eve said: "We are absolutely delighted that the Bridges has been chosen to be a new home for Paddington, the only place in the North East where visitors will be able to come and see this iconic bear.(Image: Richard Lee)

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"He is a character that appeals to every generation and we know how eagerly awaited the new movie is – the fact that he will be here in Sunderland indefinitely will be a huge draw for both local people and visitors to the city.

"As a mum, I know how loved Paddington is and it is an absolute honour for us to be part of this exciting UK and Ireland trail and have him make a new home here."

(Image: Richard Lee) A STUDIOCANAL spokesperson said: "We are delighted to launch Paddington Visits, a trail which will see everyone’s favourite bear bringing fun, kindness and warmth to communities across the UK.

"We hope that everyone seeks out their local Paddington, whether that’s dropping by for a chat about your day or to enjoy a marmalade sandwich or two while enjoying the view.

"Paddington is ready to welcome everyone."