WHSmith has announced they are set to open a new Toys"R"Us store in the North East in October.

The shop-in-shop will be located in Newcastle and will open on Saturday, October 5.

To celebrate the opening, a grand event will take place for customers from 8.30am to 1pm.

Toy store mascot Geoffrey the Giraffe will be joining the WHSmith team for an official ribbon cutting when the store opens, before greeting visitors to the store throughout the morning.

The first 50 children visiting the store will also receive a free Toys"R"Us goody bag worth over £15 – doors will open at 8.30am so get there early for the giveaway.

Inside the city's WHSmith store, the Toys"R"Us shop-in-shop will feature a key range of products and activities from top toy brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars and more.

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Children will be able to access the latest products and play hands-on with their favourite toys at the demonstration tables in store.

A life-size Geoffrey the Giraffe sculpture, great for photo opportunities, will also feature in the store.

Newcastle is one of 37 WHSmith High Street stores set to open a new shop-in-shop from Toys"R"Us before Christmas.

More WHSmith stores are opening sections housing the toy store in Carlisle, Newbury and Scarborough.

Ian Sanders, group commercial development director, WHSmith said: "We’re really excited to be opening Toys"R"Us in Newcastle.

"WHSmith is known for being the Hub of the High Street by providing customers with a range of great products and services.

"Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us.

"We look forward to welcoming many more customers into our store."