Global beauty brand Sephora opened their first ever store in a North East shopping centre to a crowd of hundreds of people.
Makeup lovers made up much of the crowd of eager and excited shoppers who gathered at the grand opening of Sephora in Eldon Square, Newcastle today (September 13).
The beauty retailer, which offers a range of skincare and makeup products including Gucci Beauty and Charlotte Tilbury already has locations in York and Manchester.
The first keen visitors began to arrive at 3pm yesterday and were lucky enough to receive goody bags as over 500 people gathered to see the doors finally open.
The grand opening saw the official ribbon cutting ceremony made by Sylvie Moreau (Sephora’s President of Europe), live entertainment lead by drag queen Choriza May and Greggs drops in the queue.
Olivia Telfer, Marketing Manager at Eldon Square, said: “Seeing Sephora open its doors at Eldon Square has been met with great enthusiasm from shoppers and we are proud to bring the beauty retailer to the North East with its plethora of enviable brands, products and experiences.
“Eldon Square is already a shopping destination that is host to many top brands, and the new Sephora store is in good company alongside names such as John Lewis, Fenwick as well as other beauty brands like KIKO Milano and our recent openings in Miniso and Søstrene Grene.”
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Sarah Boyd, MD of Sephora UK, added: “We are thrilled to bring Sephora to the dynamic city of Newcastle, with its unique character and unparalleled passion for beauty.
“The North East is an important region for us and Eldon Square is the perfect regional retail destination, with its city centre location, like-minded brands and exceptional shopper profile. We are confident that it will be a huge success.”
Pictures show smiling customers lining up to get their hands on products as well as the ceremonial ribbon cuttinhg.
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