Signs have gone up for an Italian beauty brand's new store at the Metrocentre. 

Last month, beauty and make-up firm Kiko Milano confirmed it would be opening a new branch in the shopping centre's Lower Red Mall, beside Three, this autumn. 

As well as being known for its range of makeup, skincare, suncare, and haircare products, Kiko Milano also provides shoppers with its personalised beauty consultation services.

Now, a new picture from inside the Metrocentre shows the popular brand has erected a new board around the front of its 1,624 sq ft unit, teasing it is "opening soon".

An exact opening date for the store is yet to be revealed.

This marks the firm's second location in the North East, and it's biggest yet, having opened a store at Eldon Square in Newcastle city centre back in 2015. 

The news comes as excitement builds for the opening of global beauty brand Sephora, which opens on Friday, September 13, in the Lower Platinum Mall.

Paul Devin, from Kiko Milano, previously said bringing the brand to the Metrocentre is "one of the most "exciting pillars of our strategy".

He explained: “With such an iconic shopping destination that has a great beauty offering, we cannot wait to bring our high quality Italian designed and made products to the consumers of the North East.”


Recommended reading:

Get more from The Northern Echo with a digital subscription. Get access for 3 months for just £3. Click here.


Ben Cox from Metrocentre added: “This latest signing reaffirms Metrocentre’s status as the premier shopping destination in the North East.

“Kiko Milano’s arrival on Red Mall is another great addition to the varied beauty offer at Metrocentre.  With Sephora also less than a month away from opening, it is an exciting time for the beauty-conscious shopper, due to our real breadth of choice.

“This letting underscores Metrocentre’s commitment to expanding and diversifying the category, and enhancing the overall experience.”