One of the North East's flagship Primark stores has unveiled its brand new expansion at one of the region's largest shopping centres - take a look inside.

Primark in Gateshead's Metrocentre now occupies more than 100,000 sq ft across two floors following the extension by the retail giant, which was officially unveiled on May 15.

Inside, departments have also been rearranged to coincide with the expansion.

The Northern Echo: Newly refurbished Primark at Gateshead's Metrocentre.Newly refurbished Primark at Gateshead's Metrocentre. (Image: METROCENTRE)

Women’s lingerie, hosiery and nightwear will now be located alongside womenswear, accessories, and shoes on the ground level, as well as Primark’s extensive homeware section.

The store has now introduced self-checkout tills, alongside standard manned tills, to enhance the customer journey through greater choice and speed of service.

Pictures of the store show the new homeware section and just some of the ranges on display.

The Northern Echo: Newly refurbished Primark at Gateshead's Metrocentre.Newly refurbished Primark at Gateshead's Metrocentre. (Image: METROCENTRE)

The Northern Echo: Newly refurbished Primark at Gateshead's Metrocentre.Newly refurbished Primark at Gateshead's Metrocentre. (Image: METROCENTRE)

Conor Walsh, Director of Sales for the North East and South West at Primark, said: "The North East is an important region for Primark as we continue to invest in our UK store estate.

"The extension to the Metrocentre store precedes the new store opening in Teesside Park next week and forms part of our overall £100 million investment this year.

"We’re so excited to open our doors today as a bigger and better Primark Gateshead Metrocentre store and welcome our customers in to shop more of what they love."

The Northern Echo: Newly refurbished Primark at Gateshead's Metrocentre.Newly refurbished Primark at Gateshead's Metrocentre. (Image: METROCENTRE)


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The Northern Echo: Newly refurbished Primark at Gateshead's Metrocentre.Newly refurbished Primark at Gateshead's Metrocentre. (Image: METROCENTRE)

Ben Cox, Director at Sovereign Centros from CBRE, added: "Primark is a firm favourite across the retail market as well as within Metrocentre, and this enhanced space really delivers for our visitors.

"Having been part of the destination for nearly 20 years, this investment highlights Primark’s commitment as an established brand that has had enduring success at Metrocentre.

"This year alone several of our international powerhouse brands have upsized here, a sign of the shared confidence we have with our tenants that they can grow and evolve with us, and ultimately perform."