A Newcastle family investment team is pumping more than £1million into an upholstery business.
Middleton Enterprises, led by entrepreneur Jeremy Middleton, has announced its funding of Upholstery2u, a mobile upholstery repairs provider. Middleton Enterprises is investing £1.125m of Growth Capital to help the company consolidate its position as a market leader in the UK and expand further internationally.
Traditional upholstery repairs often involve sending the damaged items away, resulting in significant downtime and expense, but Upholstery2u brings a mobile workshop to a customer’s doorstep, where their fully trained upholsterers will complete repairs.
Founded in 2021 by brothers Daniel and Michael Boyle, Upholstery2u has successfully completed repairs across a wide variety of industries including gyms, where constant use causes leather and alternative fabrics to show signs of wear and tear, pubs and restaurants, airports, educational establishments, and healthcare providers.
The funding round marks the latest investment made by Middleton Enterprises in a fast-growing business planning to expand its presence, following its funding of quick service restaurant (QSR) SushiDog in April 2023 and January 2024.
Jeremy Middleton, CEO of Middleton Enterprises, said: “Upholstery2u is the type of fast-growing business that Middleton Enterprises likes to support. The founders describe themselves as ‘upholstery pioneers’ who have ‘ripped up the rule book’. Indeed, no one else appears to offer the same proposition and, to us, that represents significant potential. To that end, we believe it has the makings of a UK success story.”
Jeremy added: “Furniture and padding suffer constant wear and tear and damage, so there will always be an ongoing demand for Upholstery2u’s services. As the company expands – across the UK and beyond – we expect there to be plenty of opportunities for growth. In fact, we believe our relationship with Upholstery2u is likely to last beyond the typical three- to five-year investment period.”
Upholstery2u’s co-founder, Daniel Boyle, said: “We found Middleton Enterprises’ growth capital to be especially appealing. It’s a different approach to other investors, and one we believe will offer us the flexibility our business needs as it grows. As the co-founder of Homeserve, we saw Jeremy Middleton as an investor with a genuine understanding of how our business operates.”
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The company also offers flexible upholstery maintenance contracts as well as a franchise opportunity.
Middleton Enterprises's other investments include Alertacall, a provider of digital engagement and contact solutions to housing associations and One Utility Bill, a digital platform that creates, quotes, and sets bill packages for properties and tenants.
The firm invests in listed equity (stocks and shares), and growth capital (SMEs and entrepreneurs). It supports businesses as they scale up, provides ongoing advice, and creates growth plans and strategies.
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