Two North East radio stations will be rebranded as they prepare to usher in a new era.

TFM and Metro Radio will change their names to Hits Radio Teesside and Hits Radio North East respectively this April as part of Bauer Media’s rebrand strategy.

This will be part of a rebrand which will see 15 local stations rebranded to Hits Radio.

Listeners will still get the same coverage from the station, and will TFM breakfast hosts, Steve and Karen, will be on air as usual every weekday morning from 6am. 

Gary Stein, group programme director for the Hits Radio Network said: “We are passionate about radio and the unique mix of companionship, information and entertainment that it offers and want to make sure it thrives in years to come.

“The audio landscape has evolved dramatically in recent years and, thanks to advances in digital listening, there is even more choice for audiences than ever before.

“By transforming into this nationally recognised brand, we’re really excited by the potential that the station has to grow.

“Of course, all the local news and information that we know you value remains, along with the music that you love to soundtrack your day to.

“It’s TFM but with a new name!"

The rebrand also includes Gem Radio in the East Midlands and Radio City in Liverpool.

Bauer Media Audio UK CEO, Simon Myciunka said: "Today marks a brand-new chapter in the history of these local stations as they become Hits Radio.

"The stations’ transformation into a nationally recognised brand ensures that we will continue to provide our listeners with the content they love, seamlessly blending the best that local and national radio has to offer."

There will be no scheduling or local presenter changes as a result of this rebrand and all stations will retain their Breakfast shows.