A doughnut shop that has built its profile in the North East has opened a second store after seeing its popularity soar across the region. 

Since opening up on Front Street in Tynemouth, Deep North doughnuts, who are known for their experimental flavours, have become a big hit in Tyne and Wear. 

This popularity of the shop and its creators Phil and Tom has now seen Deep North open up another shop on Dean Street in Newcastle at the end of last week. 

Read more: Sara Davies speaks about BBC Strictly Come Dancing

Taking to its social media channel, Deep North has thanked its team for opening the Dean Street venue, while also welcoming a host of new customers. 

Its social media post, which was posted alongside a picture of the Deep North team, said: "Some of the DN team at Dean Street opening.

FLASH SALE: £5 for 5 months on every new Premium Plus subscription until October 18

"Massive team effort to get us open - very thankful."

Now that the business has opened up its new store, customers can expect the same creative doughnuts that they have been enjoying from its Front Street venue, including a doughnut inspired by Homer from The Simpsons, Sticky Toffee Pudding, Crème Bruleè, and espresso glaze. 

Deep North also serves speciality coffees alongside the doughnuts, while also selling doughnuts online, and hosting events at its venue.