Adidas has announced a unique experience for trainer fans in the North East, as footwear fanatics are invited to a free event that will be on for ten days only.
The sportswear brand has revealed that Adidas Spezial will present Originals Newcastle; an all-encompassing exhibition featuring products from the past and present, in partnership with END.
Opening on Friday, October 27 and running until Sunday, November 5 at the Newcastle Contemporary Art Gallery at 39 High Bridge, Newcastle, NE1 1EW, the event is a must for trainer fans.
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The exhibition will feature a mixture of archival and contemporary footwear, including limited edition releases, and signed personal pairs from the likes of Stormzy, Liam Gallagher and Noel Gallagher, Run DMC, Lily Allen, Ian Brown and more.
There will be an exclusive preview of the forthcoming Adidas SPEZIAL AW23 footwear collection, accompanied by a full display from the Adidas SPEZIAL archive. In celebration of the exhibition, there will also be an accompanying series of bespoke events set to be announced.
The announcement of Originals Newcastle, presented by Adidas SPEZIAL comes after the latest Adidas Originals campaign launch ‘We Gave The World An Original. You Gave Us A Thousand Back.’ It pays homage to those who have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again.
The campaign focuses on three timeless ‘characters’ from the three stripes archive – the Superstar, the Gazelle, and the Samba.
The exhibition is free to attend.
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