A dog training business based in Darlington has been celebrating after being named the North East Dog Training Company of the Year for the third time.

Pure Dog Adventure Training has been commended by the North England Prestige Awards for the third year in a row as the Dog Training Company of the Year.

The business, run by Laura Hebberd, scooped up its hat-trick trophy after five years in business which is now based on Walworth Road, a stone's throw from Walworth Castle.

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The Northern Echo: Laura and the team at a demo.Laura and the team at a demo. (Image: CLAIRE HIRST PHOTOGRAPHY)

Teaching everything from scent detection, to search and rescue training and man trailing, Laura and the team operate up to 14 classes a week with a maximum of five dogs per group.

Reacting to the news, Laura has said the whole team are overjoyed at the glowing commendation.

She said: “We’re absolutely chuffed to bits and proud that we have been recognised again.

“It makes us really sure and confident about what we have to offer.”

The Northern Echo: Laura Hebberd and her dogs.Laura Hebberd and her dogs. (Image: CLAIRE HIRST PHOTOGRAPHY)

For Laura, who began her career at Dogs Trust Darlington, specialist training is a chance for pups to show off their skills.

She said: “I think for the dogs themselves it is important that they have a job and a purpose. A lot of the dogs that come to us are purely pets.

“They have quite a tough time as they are expected to be ‘good’ all the time but then when they get to come along to our classes and show off what they can really do it’s great.

“They absolutely love it, and the owners can see that too.”

For the future, Laura has a multitude of new ventures planned to keep the business on a high after their latest award.

The Northern Echo: Laura Hebberd and her dogs.Laura Hebberd and her dogs. (Image: CLAIRE HIRST PHOTOGRAPHY)


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She said: “We have another trainer starting, and she will be able to offer more classes because we are oversubscribed and have a lot of demand.

“Because of this, we are setting up some new classes, training, and scent detection workshops.

“This also leads into a new membership we will be launching in October that will have the scent detection classes but also sports workshops too.”