Primark is set to add womenswear to its online platform for the first time as it expands its Click + Collect service.
From Wednesday September 13, customers at the 57 trial Click + Collect stores will be able to buy a selection of womenswear online to collect in their local store.
The 57 stores are located across Greater London and the north west of England plus north Wales.
Womenswear will join kids’ and nursery products on the trial service, giving customers the opportunity to shop from around 2,500 Primark items via Click + Collect.
Womenswear is Primark’s most popular category by far and the retailer says the addition will offer customers a much broader choice, greater convenience and more reasons to visit their local high street.
The service allows customers to order items online and collect them in store.
What will be included in the womenswear selection online?
Customers will be able to order ranges which are typically only found in larger stores, including some of the most fashionable Autumn Winter collections as well as Primark’s popular Edit collection which features more premium fabrics, blends and detailing.
Currently only available in selected UK Primark stores, The Edit’s inclusion will make it available to customers of all Click + Collect trial stores.
Customers can also expect a selection of in-store bestsellers available in an extended range of colours and styles as online-exclusive options.
Specialist products such as Primark’s Supporting Women for Life womenswear, lingerie and nightwear ranges including maternity, breast cancer, period pants and menopause collections. These ranges have all been designed by Primark to make innovative, more specialist products available for women at an affordable price.
You can find out more about Click + Collect via the Primark website.
Which Primark stores are included in the Click + Collect trial?
Stores which offer the service include Primark’s multi-storey flagships on either end of London’s Oxford Street and in the centres of Manchester, Liverpool and Sheffield as well as smaller high street locations such as Hackney and Hammersmith in the capital and Lancaster and Llandudno further north.
Here’s a list of all the stores taking part in the trial:
- Bexleyheath, The Broadway, DA6 7HF
- Birkenhead, Grange Road, CH41 6EA
- Blackburn, The Mall Blackburn, BB1 7JG
- Blackpool, Bank Hey Street, FY1 4RY
- Bluewater, Upper Thames Walk, DA9 9SQ
- Bolton, Crompton Place Shopping, BL1 1EA
- Bromley, 162 High Street, BR1 1HE
- Broughton, Broughton Shopping Park, CH4 0DE
- Burnley, Charter Walk Shopping Centre, BB11 1BB
- Bury, The Rock Shopping Centre, BL9 0ND
- Carlisle, English Street, CA3 8NX
- Charlton, Brocklebank Retail Park, SE7 7SX
- Chester, Foregate Street, CH1 1HA
- Croydon, 5 - 9 North End, High Street, CR9 1SX
- Dartford, 58 - 60 High Street, DA1 1DE
- Ealing, Ealing Broadway Centre, W5 5JY
- East Ham, 51 High Street North, E6 1HZ
- Hackney, 365 - 371 Mare Street, E8 1HY
- Hammersmith, Kings Mall Shopping Centre, W6 0PZ
- Harrow, St Ann’s Shopping Centre, HA1 1AT
- Hounslow, 165 - 169 High Street, TW3 1QL
- Huddersfield, New Street, HD1 2TR
- Ilford, 129-133 High Rd, IG1 1DE
- Kilburn, 54 - 56 High Street, NW6 4HJ
- Kingston, 76 Eden Street, KT1 1DJ
- Lakeside Shopping Centre, RM20 2ZP
- Lancaster, Marketgate Shopping Centre, LA1 1JF
- Lewisham, Lewisham High Street, SE13 6JL
- Liverpool, Church Street, L1 3AY
- Llandudno, Parc Llandudno Retail Park, LL30 1PX
- London Oxford Street East, 14-28 Oxford Street, W1D 1AU
- London Oxford Street West, 499 - 517 Oxford Street, W1K 7DA
- Manchester, Market Street, M1 1WA
- Manchester, The Trafford Centre, M17 8AS
- Oldham, Market Place, OL1 3AB
- Peckham, 51- 57 Rye Lane, SE15 5EY
- Preston, Fishergate Shopping Centre, PR1 8HJ
- Romford, 33 - 35 South Street, RM1 1NJ
- Sheffield, Meadowhall, S9 1ER
- Sheffield, The Moor, S1 4PA
- Southport, Chapel Street, PR8 1AE
- Staines, Elmsleigh Shopping Centre, TW18 4QB
- Stockport, Chestergate, SK1 1NT
- Stratford, Westfield Stratford City, E20 1EL
- Sutton, St. Nicholas Shopping Centre, SM1 1AX
- Tooting, 31 - 39 Mitcham Road, SW17 9PA
- Uxbridge, 1 Chequers Mall, UB8 1LN
- Wallasey, Cherry Tree Shopping Centre, CH44 5TL
- Wandsworth, 32-34 Southside, SW18 4TF
- Warrington, Golden Square, WA1 1QB
- Watford, 109-111 High Street, WD17 2TA
- Wembley, 508 High Road, HA9 7BS
- White City, Westfield London Shopping Centre, W12 7GF
- Wigan, Standishgate, WN1 1UP
- Wood Green, The Mall, High Road, N22 6YQ
- Woolwich, 18 - 28 Hare Street, SE18 6LZ
- Wrexham, Regent Street, LL11 1RY
Customers who don’t live or work near the trail stores can still visit the Primark website to look at current ranges and check the stock availability of products using the stock-checker before they head to their local store.
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