A shopping-obsessed Dachshund has been crowned the paw-manager of its local wilko branch.

Bella the one-year-old Miniature Dachshund fell in love with wilko when the store started allowing dogs in last year and she began making regular trips with her owner to the branch in Redcar.

Shelby Ann, Bella’s owner, said: "We’re so delighted that Bella has been named paw manager. 

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"She can’t wait to put her lanyard on and visit our local store - it’ll be great to watch her trotting up and down the pet aisle in her custom doggy badge.

"She's so proud to be wilko's doggy representative in Redcar!"

Bella is now one of six ‘paw managers’ in the UK, following in the paw-prints of Jazz the golden Cockapoo who recently became the first pooch to claim the honorary title due to her love of the store. 

The Northern Echo: Bella with her Wilko lanyardBella with her Wilko lanyard (Image: WILKO)

Following Jazz’s appointment, dog owners up and down the country were invited to nominate their own pet to be crowned ‘paw managers’ by submitting an image of their hounds and an explanation on why they would be paw-fect for the position. 

In addition to their pooch being granted ‘paw manager’ status and a customised lanyard, the lucky winners also received a £100 wilko gift card to spend on anything from canine food and treats to dog toys, beds and grooming equipment.

Paula Bedford, head of retail at Wilko, said: “We’re proud to have 248 dog-friendly stores nationwide and welcome all pooches to come along instore with their owners to browse our pet range - and even pick out their own treats. 

“We’re so excited to welcome Bella to the team, she’s a good girl and we’re looking forward to her swapping the lead for the lanyard and enjoying more visits to her very own wilko store in Redcar”.