North East businesswoman Sara Davies had audiences in stitches on this  morning's (Monday, July 3) episode of Lorraine on ITV after cracking a joke about her time on BBC's Strictly Come Dancing. 

The Dragons Den star, who has just finished filming the new series of the hit show, spoke about everything from crafting to celebrity pals on the talk show. 

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After announcing that she will have a book out soon, which is all about helping people make better crafting products, the North East businesswoman, who came to fame with her crafting company, said: "It's been wonderful - crafting has grown over the last few years. I've been doing so many videos on my Instagram. People have been sending me pictures of what they've completed."

Attentions soon turned to Dragons Den, which, this season, will feature former footballer and current pundit, Gary Neville.

Sara said: "We took the world by storm last week - by saying that Gary Neville would be joining us. I'd never met the man and he came to introduce himself and was the nicest person ever and like a sponge, he just wanted to get involved and soak everything up.

"He's got loads of experience and such an interesting guy.

"Things got pretty competitive - I daren't give it away."

But that comment from the business tycoon wasn't anything compared to the one she made about her time on BBC Strictly Come Dancing. 

After being asked whether she still danced, the businesswoman responded that she loved her time on the show, but "went to the local dance school. The best way I can describe it is you've been driving round in a Lamborghini and it's like getting into a Ford Fiesta - it's not really the same."

After making the comment, viewers of the show were quick to describe the comment as "TV gold," before another social media user declared the joke "one of the million reasons Sara Davies is pure brilliance".