SUNDERLAND-BASED Clearly Drinks has recently won five major new clients, propelling it to an 11 per cent revenue growth.

Growth comes on the back of the wins from Britvic and Carabao and new brand listings in major supermarkets, including Asda, Morrisons and Sainsburys.

The growth was also supported by the expansion of its Perfectly Clear marketing, including TV slots, and the relaunch of its Upstream and Revolution Waves brands.

The success has also led to nine promotions at various levels of the business, which offers its own brands alongside an industry-leading contract bottling service.

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They follow Claire Connolly becoming Chief Financial Officer in September 2021 and include Susanne Wright who has been promoted to Marketing and Strategy Director, and Mark Robinson who has joined the business as Brand Manager from Fentimans.

Alongside achieving growth through strategic partnerships and listings, Clearly Drinks is continuing to deliver on environmental and sustainability pledges. The business is actively working towards achieving net-zero status and improving its industry leading carbon footprint.

Diversity and inclusion has also been a key pillar over the past twelve months with the company launching initiatives including partnering with the Salvation Army to provide job opportunities for homeless people in Sunderland, working closely with the Moving On Tyne & Wear programme and Autism North East to open up work experience opportunities to anyone who has a disability or health barrier.

The company also received a Bronze Award in the Armed Forces Covenant, giving veterans opportunities for employment.

Mick Howard, CEO at Clearly Drinks, said: “We have seen continued challenges in 2021, including driver and supply shortages, but we have ended the year in a strong place and ready to push on into 2022.

“The link between becoming more inclusive as a business and our P&L is undeniable. Our culture is what makes us who we are as a business and that isn’t just fluffy ideals; it has a tangible impact on the success of the organisation.

“Creating a positive, diverse culture at Clearly Drinks has had huge impact on productivity – we had a business that was limited to around 50 million litres a year and suddenly we are looking at around 160 million litres of capacity by the end of 2021, with a team that can drive and fulfil that, while still offering high levels of customer service.

“Having great culture means that we are not failing our customers and we are not failing each other.”

 

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