Takeaway giant Greggs has linked up again with a North East neighbour to step up its Gift Card operation.

The announcement of the multi-year contract extension with branded payments provider Redu builds on the established, long-standing relationship between the companies, which started in 2018.

Then Redu Retail introduced Greggs to the B2B marketplace by launching their Corporate Gift Card programme.

Since then, Redu Retail has enabled Greggs to become an major player in the sector through gift cards, e-gifts and product codes.

Commenting on the partnership, Abby Hughes, Business to Business Manager at Greggs, said: “Since working with Redu Retail over the past three years, our B2B gifting channel has gone from strength to strength.

“We see them as an extension to our B2B team and they support us with industry leading technology.”

Despite unprecedented challenges in the retail sector with the effects of the global pandemic, their joint efforts have resulted in a sizable increase in sales this year.

Alexis Matheson, Head of Redu Retail, said “We are very pleased to extend our very successful relationship with Greggs to facilitate and expand their Corporate Gift Card offering.

“This is a very significant partnership for Redu Retail as we continue to expand our future growth ambitions.