SHOPPERS are set to benefit as a loyalty card scheme is launched in Darlington town centre.

Sixty stores have signed up to the ‘Love Darlo Loyalty Card’ including the likes of Superdrug and independent retailers such as Guru, with the aim of bringing more shoppers to the high street.

The cards are free from participating outlets across the retail, hospitality and leisure sector, as well as health, hair and beauty salons.

Customers can receive a stamp for every £10 they spend and once shoppers have gained 10 stamps, they can hand their completed card to a participating venue and they will be entered into a monthly prize draw and six lucky winners will receive a prize.

The first winner will receive £250 worth of vouchers to spend at a store of their choice and five runners up will each win £50 worth of vouchers.

The scheme is being funded by Darlington Borough Council’s town centre team.

Councillor Jonathan Dulston, deputy leader of Darlington Borough Council, said: “We hope this will give customers a greater incentive to use town centre shops. The more we can encourage people to shop here, the better for our high street and economy which in turn has a positive impact on everyone who visits, lives and works here.”

Sarah Doudican of Winroths Hairdressing in Clark’s Yard, said: “It's a lovely way to ensure that our customers know that we appreciate their loyalty, and to give something back to local residents."

The Northern Echo: Ashley Fairhurst of Leggs DarlingtonAshley Fairhurst of Leggs Darlington

Alex Nicholson, town centre partnership and events manager, said: “It’s so important that people shop local and we hope residents and visitors to the town will take advantage of the loyalty card, especially as new traders are signing up to be part of the scheme all the time.”

Councillor Alan Marshall, cabinet member for economy, added: “Loyalty is one of the most important attributes for a strong community and hundreds of town centre businesses depend on local people to use their services. We are glad to champion this town centre loyalty scheme through which local people can actively show that they support our businesses."

Read the full list below

Andy's Candy Bar, Duke Street

Angels Cut Bar & Bottle Shop, Duke St

Artichoke Florist, Grange Road

Baby J’s Boutique, Cornmill Centre

Bike Stop, Skinnergate

Bliss Gifts, Duke St

Blush, Cornmill Centre

British Heart Foundation, Northgate

Celebrations by Sweet Memories, Bondgate

CEX, Queen St

Cigara (vape), Queen St

Cardzone, Cornmill Centre

Clinkards, Blackwellgate

Eden Mobility, Prebend Road

Darl Knights, Bondgate

Earth Warriors, Skinnergate

F. Hinds, Cornmill Centre

Game, Queen Street

Gillian Arnold, Post House Wynd

Geoffrey Gillows, Grange Road

Guru Boutique, Blackwellgate

Hayz Boutique, Cornmill Centre

Jouliani, Grange Road

Julie’s, Cornmill Centre

Leggs, Skinnergate

Renne, Grange Road

Sew Fabrics, Northumberland St

Scope, Cornmill Centre

Seymours, Grange Road

Skinnergate News, Skinnergate

Superdrug, Cornmill Centre

The Little Quaker Distillery, Clarks Yard

The Sweet Shop, Cornmill Centre

The Works, Cornmill Centre

Toyland, Cornmill Centre

Wilko, East Street

Yankee Store, Cornmill Centre

Hospitality & Leisure

Angels Cut Bar & Bottle Shop, Duke St

Bannatyne Hotel, Southend Ave

Estabulo, DL1

Influence Cafe, Skinnergate

Maggie's Place, Duke Street

Origins, Grange Road

Phixx Coffee Shop, Skinnergate

Sunflower Cafe, Buckton's Yard

The Little Quaker Distillery, Clarks Yard

The Savoury Cafe, Cornmill Centre

The Stage Door, Bucktons Yard

The Wynd Cafe, Post House Wynd

Three Squares Cafe, Skinnergate

Health, hair and beauty

A Breath of Fresh Hair, Duke St

Aquaintance Hair Salon, Bucktons Yard

BAE Beauty, Bondgate & Queen St

Caring Hands Holistic Therapies, Duke St

Continuous Movement, Duke St

Lucy Bee Beauty, Duke St

Ritual Eco Beauty, Duke St

The Beauty Lounge, Grange Road

Winroths Hair Salon, Clarks Yard