BOXING Day bargain hunters were up early queuing outside stores as the post-Christmas sales saw prices slashed by as much as 70 per cent.
December 26 is the most popular day to shop during the Christmas sales period, according to Barclaycard, with three in ten people planning to take advantage of the deals.
Stores have swapped their festive windows for huge signs promising hefty discounts.
Shoppers queued outside stores around the country before first light, and people were pictured inside with armfuls of half price clothes.
Boxing Day still remains a key shopping day - twice as much money was spent on Boxing Day than Black Friday last year - while the period between Christmas Day and New Year generated £12 billion in sales, according to ShopperTrak.
High street retailers had already cut prices after trading on the busiest shopping day of the year, dubbed Super Saturday, failed to lure shoppers to stores.
High street retailers have been battling higher costs, low consumer confidence as shoppers rein in spending amid Brexit uncertainty and people increasingly shop online rather than visit bricks-and-mortar stores.
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