Labour councillors are hoping to place their stamp on a town by dropping the word Yorkshire from its postal address.

Redcar and Cleveland Borough Council will this week be asked to support the motion that Yorkshire be dropped. Council leader George Dunning said it would be a return to common sense, enabling the authority to play a full and constructive role in the economic future of the Tees Valley.

At Thursday's full council meeting, members will be asked to back the motion that Redcar and Cleveland be used on all Redcar addresses.

Coun Dunning said: "It is no secret that a small, but highly vocal, back to Yorkshire group badgered the previous administration into the change in the postal address. In a sense, it might seem a fairly trivial thing, but there is no doubt that it did help to create a very unhelpful isolationist image of the borough as far as the rest of the Tees Valley, and indeed the whole region, was concerned.

"It is in the interests of everyone living and working in the borough that we are recognised as enthusiastic and committed supporters, willing to play our full part in driving forward the economic regeneration of the area."

Brotton Labour Councillor Richard Rudland, who tabled the motion, said: "This is all about looking forward and not trying to re-invent the past."

But Liberal Democrat Councillor Chris Abbott said he would not support the idea.

He said: "There is 1,000 years of history behind it. In Redcar, we have had eight names for local government since 1966. We do not need to keep changing our address."