DOCTORS, nurses and patients across the North-East are backing a new campaign called "it's OK to ask".

The aim is to encourage patients to ask their doctor about the possibility of taking part in clinical research if it's right for them.

Clinical research is carried out to gather evidence on  "what works" so the NHS can improve the treatments it offers.

Taking part is voluntary, but many patients are unaware studies relating to their condition are taking place in their local surgery or hospital unless approached by a doctor or nurse to take part.

Last year more than 30,000 patients took part in clinical research studies in the North-East and the number is expected to grow.

However, a new consumer poll from the National Institute for Health Research, the organisation behind the campaign, reveals that less than 20 per cent of people would feel confident about asking their doctor about taking part in a research study.

There are fears that many who could potentially benefit may be missing out.

As a result, the National Institute for Health Research has launched the "it's OK to ask" campaign.

Val Skinner, a patient at North Tees and Hartlepool NHS Foundation Trust who has taken part in research, said: "Becoming involved with research studies makes me feel I am giving something back to the NHS."

Robert Brown, a stroke patient at Sunderland Royal Infirmary who has taken part in research, added: "OK to ask is a brilliant idea and raises awareness and the importance of research to the public and the health service."

For more information visit nihroktoask.com