HE'S more used to turning the wheels of steel than the wheels of a car, but superstar DJ and musician will.i.am has been chosen to design a special version of Lexus' new compact crossover, the NX.
Unveiled at an exclusive launch party in Paris, the Grammy award-winning artist presented his vision for the new Lexus before performing a DJ set for invited guests from across Europe.
The special edition NX 200t F Sport brings will.i.am’s flair and creativity together with the NX’s eye-catching striking angles.
Lexus says that the car, featuring cutting-edge on-board technology, a sharply styled exterior and a sport design, is aimed at younger, urban customers who value good design.
Talking about his special version of the NX, will.i.am said: “When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you? I am honoured to be launching my bespoke Lexus NX F Sport in Paris, this car is super fresh and incorporates my personal style. My point of view is, the best kind of design will encourage other people to interpret that design.”
Alain Uyttenhoven, Head of Lexus Europe, said: “Working with will.i.am to produce a bespoke take on the NX has been a fantastic experience. We were immediately struck by his passion to take the bold design of the NX F Sport to a whole new level. The striking design of the NX has already captured the imagination of customers worldwide and will.i.am’s interpretation extends the car’s personality and character in a new direction that embodies his creativity and vision.”
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