AFTER Transformers, another toy story makes the journey from the play box to the big screen.

I can't say I'm that familiar with Bratz dolls, although I've seen Barbies with more emotional depth than the four heroines of Bratz The Movie for whom looks and attitude - or bratitude, as the film puts it - is everything. "I love the smell of retail in the morning," signs one of them as they hit the shopping mall.

Bratz The Movie, like its quartet of fashion-conscious heroines, doesn't have an original thought in its pretty little head but ticks all the boxes required of a picture aimed at young, impressionable girls.

The four start at a new high school where Principal Dimly (Voight, looking embarrassed and no wonder) is first seen reading How To Run A Prison.

Actually, it's his me-me-me daughter Meredith (Staub) who runs the place, organising everyone into cliques and ensuring they do everything she says.

The foursome - Cloe (Shaye), Jade (Parrish), Sacha (Browning) and Yasmin (Ramos) - soon fall into line, forgetting their friendship and joining the social sets covering soccer, science, cheerleading and journalism.

Two years later (how time flies when you're enjoying yourself), they come to realise that it's best to be yourself and not one of the herd. Remember that message, children.

There are elements of every high school movie you've ever seen, including a dash of Clueless and a pinch of Legally Blonde, and a United Nations of a cast ensuring no ethnic or socially deprived group is ignored.

And yet, despite the bright colours (you need sunglasses to avoid the pink glare), predictable plot and amateur acting, Bratz The Movie does have a certain Bratitude and sheer awfulness that makes it quite watchable in a silly sort of way.

Stars: Skyler Shaye, Janel Parrish, Logan Browning, Nathalia Ramos, Chelsea Staub, Lainie Kazan, Jon Voight
Running time: 102 mins
Rating: Two stars