A MOTORBIKE parts company which grew into a global business – having begun with a £100 startup grant ten years ago – is planning further expansion.
Adrenalin-Moto specialises in performance parts and accessories for the Buells motorbike brand, part of Harley Davidson, but has branched out in recent years to supply other bikes.
The Darlington firm, which broke into the competitive Japanese motorcycle market in 2006 with its performance parts and bodywork products, has opened a warehouse and retail counter in the town’s Banks Road and hopes to achieve further growth.
Adrenalin-Moto previously had a workshop and shop, but closed them six years ago to concentrate on its mushrooming internet mail order business.
But director Debbie Purdy, who runs Adrenalin-Moto with husband Matt, said they now wanted to build up a retail customer- facing side, while also expanding the mail order business.
She said: “We have established ourselves and have a worldwide name for our products and the natural next step is to get a warehouse to help build a retail side to complement our existing mail order internet business.
“We also have a retail counter, which is a place for people to come to talk to us face to face, discuss what their requirements are and then order their parts, which can then be either collected or delivered to their home address.”
An extra member of staff, Steven Donavan, has been employed to assist the team, which includes Mrs Purdy’s daughter, Sabrina. Last year, Adrenalin- Moto, which recorded a £500,000 turnover in the past 12 months, began developing parts for a new model Harley Davidson, the XR1200.
Mrs Purdy said: “Our intention was to become market leaders for developing and sourcing new and exciting products for the XR1200.
“We now have a 52-page catalogue specifically for this model and get requests to send it to potential customers all over the world.”
Mrs Purdy added: “In the last six years, our national and worldwide reputation has grown and there is not a continent we have not sent our goods to.
“We started out when it was the last recession when things were low and we’re growing now at a time when many companies are struggling.”
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