True Potential LLP, which provides systems, processes and expertise to UK financial services distribution, is moving into 1,016sq m of space within UK Land Estates' award-winning Waterfront 4 office.

True Potential has been formed by some of the team from Positive Solutions, the largest National IFA in the UK with an industry-high valuation of £163m when sold to insurance giants Aegon.

True Potential's senior partner, Daniel Harrison, said: "One of the key successes with Positive Solutions was to implement sound technology systems that would create value and build efficiencies into the financial advice process.

"True Potential has been formed to meet a demand for bringing these processes to the rest of the industry.

"The newly-built Waterfront 4 office is spacious and open-plan offering a clean, modern design to work with.

"The quality of building and finish is extremely high and the surroundings walkways and river views provide a great escape for brainstorming.

"True Potential's offices will initially house 20 employees but will have the capacity for a further ten staff in the current design, which was designed by Ryder.

"The main office space has been used to create an open-plan environment where knowledge can be shared and problems discussed, with small informal meeting areas and a brainstorming room."

UK Land Estates completed its latest office development of 50,000sq ft at Newburn Riverside in June. Waterfront 4, as it is known, becomes UK Land's fourth office building at the Waterfront development, all four of which have achieved a BREEAM excellent rating, the highest standard of environmental efficiency and sustainability in the construction industry.

John Seager, development surveyor at UK Land Estates. said: "We are delighted that True Potential decided to locate its head office within Waterfront 4.

"UK Land Estates has delivered on its promise to complete The Waterfront developments to the highest standards and the fact that all the offices are BREEAM excellent rated reflects the time and effort invested into the design of the development.