MARK ALLISON - aka Run Geordie Run - has been onoured as the North East England Communicator of the Year 2011 at the Pride awards hosted by the North East Chartered Institute of Public Relations (CIPR).
He received the special award for his communication achievements during his spectacular fundraising feats. His marathon across USA was covered in national print and broadcast media. In particular, however, he also enthusiastically and effectively used social media to keep in touch with his family and followers. The awards ceremony at the NewcastleGateshead Hilton was attended by public relations professional from across the region as well as journalists and national CIPR representatives.
The winners of a total of 22 categories were announced with Gold Award recipients from in-house and agency teams from Middlesbrough, Redcar & Cleveland, Sunderland, Chester le Street, Newcastle and Northumberland.
The following all winning GOLD awards: Corporate and Business Communications: Cool Blue Brand Communications - Creating a Digital Cluster Not-for-Profit: OPR & NESHA - Time to Change in the North East Internal Communications: Redcar & Cleveland Borough Council - Valuing our People Crisis Communications: Admiral PR - Northern Doctors Crisis Communications Community Relations: Golley Slater North - The Big Lunch 2011 Public Sector: Northumberland County Council - Love Northumberland Best Campaign £10K and Under: Gardiner Richardson - Ready, Steady, Go - Tesco Great School Run Consumer Relations: Golley Slater North - SPAM Cook of the Year Best Use of Media Relations: Golley Slater North - The Big Lunch 2011 Integrated Communications: Robson Brown - Take Seven Steps Best Use of Social media: University of Sunderland - Lives On-line Corporate Responsibility: Admiral PR - Newcastle Univeristy Changing Age Campaign Best Use of Photography or Design: OPR & NESHA - Time to Change in the North External Newspaper / Magazine: Northumberland County Council - Council News Internal Newspaper / Magazine: IPB Communications - Cestria News Best Website or Microsite: Gardiner Richardson - Go Underground Best Event: Admiral PR - Go North East launch of The Key Best use of Measurement & Evaluation: OPR & NESHA - Time to Change in the North Outstanding Young Communicator: Admiral PR - Nicola Williamson Freelancer Practitioner: Katherine Shenton Outstanding In-House Public Relations Team: University of Sunderland Outstanding Public Relations Consultancy: Gardiner Richardson A second special award, the Ken Robinson Trophy was presented to Jaclyn Curry of Northumbria Healthcare NHS Foundation Trust and a former reporter at the Northumberland Gazette. The award is given to someone the media believes provides an excellent service, on behalf of their organisation or clients.
Sally Keith, Chair of CIPR North East, said: “The CIPR PRide Awards recognise and reward the thriving PR profession from across the UK. They help to celebrate the importance of demonstrating the value of what we, as public relations professionals, do and the positive impact this profession has on all aspects of business. Being named as a CIPR PRide Award winner is a fantastic achievement and I congratulate all of this year’s winners.”
The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK.
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