A TEES Valley start-up company has secured a £100,000 investment to create software that helps manufacturers keep track of customers who visit their websites.
CANDDi, (Campaign and Digital Intelligence) based in Middlesbrough, will use the money from the Northstar Ventures Finance for Business North-East Proof of Concept Fund to expand the team developing its advanced web analysis technology.
Originally set up by Manchester- based Tim Langley and co-founder Tom Cheesewright, CANDDi moved to Middlesbrough to join the Difference Engine accelerator programme, which helps young companies to find backers.
Mr Langley said: “Believe it or not, websites are terrible at converting visitors into customers.
It’s very hard to know who has been to your website, and why they didn’t buy something or make an inquiry. We help companies to better understand their prospects and respond appropriately with tailored offers and messages, or a more individual approach.”
Dr Richard Exley, of Proof of Concept Fund at Northstar, said CANDDi had greatly impressed the investment team with its approach to web analysis, which can help to convert window shoppers into customers.
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