A NORTH-EAST butchers’ chain has undergone an image makeover to show off its products.

Dicksons has completed a redesign of its fleet of delivery vehicles.

Each truck features one of the family business’s products, including pork pies, sausages and ham.

Dicksons, which was established in South Shields, South Tyneside, in 1953, now employs 230 staff and has 20 stores in the North-East.

It also supplies schools, hospitals and supermarkets.