A BUSINESS coach with years of experience in guiding top entrepreneurs to build their businesses has set up on his own.

Chris Baxter has set up his own business coaching company, Good Enough Never Is (Geni), after being the UK’s leading franchisee for global coaching network Ology for four years.

Teaming up with wife Heather, who has 16 years experience in the recruitment industry, the couple will mix business coaching with a specialised people finder service.

Geni’s performance and leadership coaching and team development programmes are delivered either in teams through a series of training workshops on issues such as delegation and behavioural attitude, or via one-to-one coaching with business owners, directors, and managers.

Mr Baxter said: “Geni is dedicated to helping businesses learn how to be brilliant. We help people to produce excellent performance at work, because every organisation will only ever be as good as the people who work there.

“I have developed my own psychology-based model for understanding and transforming individual performance, which I can now implement into my own coaching sessions.

“I have a ‘fearless thinking’ approach, in that great performance only comes from great people working together to produce great results.”