AN experienced tourism boss is to bring her expertise to a role created to energise North Yorkshire’s visitor economy.
Aviva Pearson has been appointed as the chief executive for both the Yorkshire Dales and Harrogate Tourism Partnership and the Moors and Coast Tourism Partnership.
Formerly director of tourism for the English Riviera Tourist Board, her previous experience also includes the implementation of the tourism marketing strategy for the Isle of Anglesey and the introduction of private investment into tourism.
Welcome to Yorkshire’s chief executive Gary Verity said: “Aviva has been appointed to make a significant impact on the marketing, product development and business engagement functions of the partnerships.
“She brings with her the dynamism, enthusiasm and extensive expertise that will help to reinvigorate North Yorkshire’s tourism offer.”
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