ONLINE fashion retailer ASOS yesterday said the weak pound had sparked a rush of overseas shoppers as it looked forward to more forecast-beating results.
The hugely-popular ASOS, which stands for As Seen on Screen, said international sales in the four weeks to April 24 had almost trebled – up 173 per cent year-on-year.
The sales surge gave an additional boost to ASOS, which is already benefiting from resilient demand for fashion from younger customers and the growing popularity of internet shopping.
Overall sales during the period were up 80 per cent on last year and pre-tax profits for the 12 months to March 31 are set to be ‘‘slightly ahead’’ of market hopes.
Chief executive Nick Robertson said the firm was ‘‘not immune’’ to recession, but was looking to build on its soaring recent results and make further progress this year, adding: “While we are being more conservative in our planning for 2009/2010, we believe the outlook is still very positive, and we look forward to another year of strong growth.”
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