A CONSULTANCY has been launched to advise companies on how to effectively promote their brands to women.
Seriously Feminine, a female marketing consultancy, is hailing itself as an agency run by women for women, and has also launched an internet television station to help promote its message.
The company, based in Newcastle, has been established by Linda Britton and Rachel Smith, the founders of creative communications agency Prink Media.
Ms Britton said: “Women are not only responsible for the majority of household spend, they are also significant consumers in their own right and not just in ‘traditional’ areas, but in many sectors including cars and financial services.”
The firm will offer services including advertising, graphic design, PR, event management and internet station SFTV.
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