TESCO has announced the launch of its price comparison site.

Tesco Personal Finance has set up car insurance comparison site Tesco Compare.com, becoming the first supermarket to offer financial products from different providers.

It is understood that, in time, the site will also feature other products including home insurance and credit cards.

Tesco will join established comparison sites on the web, such as moneysupermarket. com, confused.com and uswitch.com