THE UK's leading dairy company has chosen North-East creative and digital agency Pearsons to lead its employer branding.
Arla Foods UK appointed the firm to help put Arla as the main employer of choice in its sector.
Arla Foods UK is part of Arla Foods amba, a Danish global dairy company behind Lurpak, Anchor and Cravendale. The UK business employs 3,200 people at 15 locations in the UK, including its base in Settle, North Yorkshire.
Pearsons, which provides creative and digital solutions for clients marketing and recruitment needs, has offices in Middlesbrough, Newcastle, and Leeds.
Steve Dawson, Arla Foods UK's group recruitment manager, said: "Pearsons clearly demonstrated its understanding of our business. There was real synergy in their thinking."
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