POPULAR SHOW: ITV's list of programmes includes Coronation Street. Pictured are characters Liz McDonald, Michelle Connor and Steve McDonald in the Rovers Return pub
ITV says it's focusing on improving its on-screen performance after disappointing audience figures.
The broadcaster, home to shows such as Downton Abbey and Coronation Street, reported a five per cent decline in share of viewing across its family of channels to 21.8 per cent for the 10 months to October 31.
The figure for the main ITV channel was down four per cent to 15.4 per cent.
However, the company hopes a strong programme schedule, including next year's Rugby World Cup, will boost figures.
Adam Crozier, chief executive, said: "We remain clearly focused on improving on-screen performance and expect to outperform the advertising market again next year."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here